PRESS RELEASE
X-BIONIC expands collaboration with Sporty Outdoor AS to Sweden
Trysil, Norway – 21 October 2026 – Swiss performance sports brand X-BIONIC is expanding its collaboration with Sporty Outdoor AS to include Sweden. The partnership, which already covers Norway, will support the positioning, availability and sales of X-BIONIC products in both markets.
The expanded collaboration builds on the partners’ shared focus on technical performance, product expertise and strong relationships with retailers. Sporty Outdoor will draw on its experience in distribution and sales, knowledge of the Nordic market and established industry network to develop the brand in Sweden.
“Sweden is a natural next step for our collaboration. We look forward to building on our work in Norway and bringing X-BIONIC’s technical sportswear to more athletes and retailers across the Nordic region,” says Benedicte Bore, General Manager at Sporty Outdoor AS.
With a focus on Alpine and Nordic skiing in winter, and trail running and cycling in summer, X-BIONIC develops technical sportswear designed to help athletes perform at their best. Its approach to thermoregulation uses the body’s natural response to exercise to help maintain an optimal body temperature.
About X-BIONIC®
X-BIONIC creates technical sportswear and trail running shoes designed to help athletes move with confidence in every activity. Its range includes performance base layers and the TerraSkin® trail running collection, which combines cushioning and control for different terrains and running goals.
About Sporty Outdoor AS
Sporty Outdoor AS is a Nordic brand agency representing carefully selected international brands across sport, outdoor, footwear and lifestyle. The company works closely with brands and retailers to build awareness, create demand and support sustainable, long-term growth across the Nordic market.
Its services include sales and distribution, brand development, marketing and activation. With local market knowledge and a hands-on, relationship-led approach, Sporty Outdoor helps its partners develop their brands and connect with retailers and consumers across the region.