---
title: About Sporty Outdoor | Nordic mindset. Global brands.
description: Meet Sporty Outdoor, a Nordic brand agency connecting international sport, outdoor, footwear and lifestyle brands with retailers and long-term partners.
---

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![Sporty Outdoor](https://www.sportyoutdoor.no/hs-fs/hubfs/SO%20LOGO%20KOMPLETT%20CROPPET-4.png?width=150&height=78&name=SO%20LOGO%20KOMPLETT%20CROPPET-4.png) ![Sporty Outdoor](https://www.sportyoutdoor.no/hs-fs/hubfs/SO%20LOGO%20KOMPLETT%20CROPPET-4.png?width=150&height=78&name=SO%20LOGO%20KOMPLETT%20CROPPET-4.png) ![SO LOGO KOMPLETT CROPPET-4](https://www.sportyoutdoor.no/hs-fs/hubfs/SO%20LOGO%20KOMPLETT%20CROPPET-4.png?width=150&height=78&name=SO%20LOGO%20KOMPLETT%20CROPPET-4.png) ![SO LOGO KOMPLETT CROPPET-4](https://www.sportyoutdoor.no/hs-fs/hubfs/SO%20LOGO%20KOMPLETT%20CROPPET-4.png?width=150&height=78&name=SO%20LOGO%20KOMPLETT%20CROPPET-4.png)

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- [WHAT WE DO](https://www.sportyoutdoor.no/en/whatwedo)
- [ABOUT](https://www.sportyoutdoor.no/en/aboutus)
- CATALOGUES
- [CONTACT](https://www.sportyoutdoor.no/en/contact)

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- [HOME](https://www.sportyoutdoor.no)
- Show submenu for BRANDS  BRANDS 
  
    - BRANDS
    - [BRANDS](https://www.sportyoutdoor.no/en/brands/jacalu-shoes)
    - Show submenu for Sport & Outdoor  Sport & Outdoor 
      
          - Sport & Outdoor
          - [X-Bionic](https://www.sportyoutdoor.no/en/brands/x-bionic)
          - Bomber Ski
          - [Jacalu](https://www.sportyoutdoor.no/en/brands/jacalu-shoes)
          - Xero Shoes
          - Out Of
          - Revo Sunglasses & Goggles
    - Show submenu for Fashion  Fashion 
      
          - Fashion
          - HeyDude
          - [Jacalu](https://www.sportyoutdoor.no/en/brands/jacalu-shoes)
          - BullBoxer
          - Oh! My Sandals
          - Musse & Cloud
          - Xero Shoes
- [WHAT WE DO](https://www.sportyoutdoor.no/en/whatwedo)
- [ABOUT](https://www.sportyoutdoor.no/en/aboutus)
- CATALOGUES
- [CONTACT](https://www.sportyoutdoor.no/en/contact)
- [BOOK A MEETING](https://bookings.cloud.microsoft/book/SportyOutdoor@sportyoutdoor.no/?ismsaljsauthenabled)

[BOOK A MEETING](https://bookings.cloud.microsoft/book/SportyOutdoor@sportyoutdoor.no/?ismsaljsauthenabled)

About Sporty Outdoor

# Nordic mindset. Global brands.

Sporty Outdoor is a Nordic brand agency representing carefully selected international brands across sport, outdoor, footwear and lifestyle.

Our story

## Built on relationships. Driven by growth.

We have built our business around strong relationships with brands, retailers and the people behind them. Our role goes beyond distribution. We work closely with our partners to build awareness, create demand and establish sustainable long-term growth across the Nordic market.

![02\_our\_story\_no\_text](https://www.sportyoutdoor.no/hubfs/so%20web/02_our_story_no_text.jpg)

What defines us

### Nordic market expertise

Local knowledge across Norway and the wider Nordic region.

### Hands-on approach

Close collaboration with both brands and retailers.

### Long-term partnerships

We focus on sustainable brand building rather than short-term sales.

### Selected portfolio

A carefully balanced mix of sport, outdoor, footwear and lifestyle brands.

Our portfolio philosophy

## Different categories. One strong portfolio.

We believe the strongest portfolio is built through balance. Sport, outdoor, footwear and lifestyle reach different consumers, seasons and retail environments, giving our partners more opportunities across the Nordic market.

[Explore our brands →](https://www.sportyoutdoor.no/en/brands?hsLang=en)

![03\_portfolio\_philosophy\_no\_text](https://www.sportyoutdoor.no/hubfs/so%20web/03_portfolio_philosophy_no_text.jpg)

![Sporty Outdoor brand showroom illustration](https://www.sportyoutdoor.no/hubfs/so%20web/Showroom.png)

Our showroom

## A place to meet, experience and build brands.

Our showroom at the Norwegian Fashion Center in Fornebu gives retailers and partners the opportunity to experience our brands, collections and concepts in person.

[Book a meeting →](https://bookings.cloud.microsoft/book/SportyOutdoor@sportyoutdoor.no/?ismsaljsauthenabled)

Our commitment

## Building brands across the Nordic market.

If you are an international brand looking for the right Nordic partner or a retailer exploring new opportunities, we believe the best results start with a strong relationship.

[Work with us →](https://www.sportyoutdoor.no/en/contact?hsLang=en)[Contact us →](https://www.sportyoutdoor.no/en/contact?hsLang=en)

Sporty Outdoor AS, Storstenvegen 680, 2420 Trysil, Norway

Org.nr. 933 395 545 MVA Telefon: +47 40 40 13 44

Showroom: Norwegian Fashion Center, rom 5B-05, Snarøyveien 30L, 1360 Fornebu

©2026   

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- <https://www.linkedin.com/company/sporty-outdoor-as>
- [mailto:post@sportyoutdoor.no](mailto:post@sportyoutdoor.no)