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Performance - Passion - Precision

Innovation and quality for movement and freedom

WHO WE ARE

Sporty Outdoor AS aims to become a leading agent for sports, outdoor and lifestyle products in the Nordic.

  
 

WHAT WE DO

Our agency business is driven by our ability to understand and engage our customers, and offer tailor-made solutions that suit their needs
 

OUR PARTNERS

 Here you will find some of our partners and their products 

 

CONTACT US

If you want to get in touch with us, you can fill in the form in the link and we will get in touch.
Or call:
+47 40 40 13 44

X-BIONIC ACCUMULATOR LIGHT

Who we are

Create your own Outdoor adventure with our Reliable suppliers and expertise

With long experience in sales and distribution of sports, outdoor and lifestyle products in the Nordics, we have now taken the step to be an Agent within the same industry. In recent years, competition has meant that the focus on costs and streamlining at all stages means that distribution goes more and more directly from producer to seller. Sporty Outdoor AS was established in 2024 as an agent company that aims to create a network of agents who can make use of our existing strategic partnerships. We will have a commitment to excellent customer service with solid knowledge of our customers. And with a focus on growth and innovation, we have confidence in our ability to win market shares and create success for both the brands and our partners.

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The key to our success

Our passion for outdoor living is driven by our ability to understand and engage our customers, offering tailored solutions to suit their needs. With our long experience in the sports, outdoor and lifestyle industry, we have built up a deep understanding of the market, the trends and the products that give us a competitive advantage.

 

CUSTOMERSERVICE

We prioritize customer satisfaction and strive to provide exceptional service and support throughout the customer experience

PRODUCT KNOWLEDGE

Through 15 years of experience with brands in sports and outdoor life, we have built up a solid understanding of the products and trends in the market

PARTNERSHIPS

We work closely with reliable suppliers to ensure a wide range of high quality products, as well as being able to offer outstanding service to our customers.

ENVIRONMENTALLY FRIENDLY

Sporty Outdoor takes an active responsibility for the environment by offering a selection of environmentally friendly products, as well as running the business in a responsible manner.

The key to our success

Our passion for outdoor living is driven by our ability to understand and engage our customers, offering tailored solutions to suit their needs. With our long experience in the industry, we have built up a deep understanding of the market, the trends and the products that give us a competitive advantage.

 

MARKET KNOWLEDGE

With our long experience in the industry, we have a deep insight into what the market demands, and what our suppliers can offer at which times.

INNOVATION

Based on our strong product and market knowledge, we help our collaboration partners stay at the forefront when it comes to developments in the markets

GROWTH

The right products at the right price are often a factor for growth, and the key to success for our partners!

COMPETENCE

Through our network, we have a unique expertise that our partners can draw on to develop their businesses

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Our Brands

Current suppliers and links to where you can buy their products in Norway

X-BIONIC is a Swiss brand specializing in high-performance sportswear and functional clothing. Founded in 2000, the brand has since become known for its innovative technologies that enhance athletic performance through advanced materials and design. X-BIONIC is particularly known for its 3D Bionic Sphere® system, a unique textile structure that helps regulate body temperature by cooling the body when it is hot and insulating it when it is cold, providing optimal comfort during physical activity.
X-BIONIC focuses specifically on optimizing body temperature, sweat management and muscle support, and their products are used by both professional athletes and exercisers.
X-BIONIC is known for innovations such as seamless design, compression technology and integrated ventilation systems, all of which contribute to a better training experience. Their clothing is often used in various sports, from running and cycling to skiing and mountaineering.

Bomber was born from a dream: to bring the best of alpine culture to those seeking unparalleled experiences. After a day on our skis, you won’t just notice the difference – you’ll feel it.
Our ambition is to create the world’s most exquisite skis – engineered to give every skier unparalleled confidence, control and enjoyment, no matter the conditions. When the equipment is exceptional, so is the experience.
Every day in the mountains is precious. At Bomber, we make sure every turn, every moment, becomes a lasting memory. Our skis give you the confidence to explore, and the freedom to enjoy.

 

Out Of was founded in Italy by three siblings: Federico, who holds an honours degree in physics, Roberto, an industrial designer, and Laura, a graphic designer. The brand was born out of their deep passion for outdoor sports.
Our mission is to build a piece of the future through products that defy paradigms where others stop. That’s why we’ve managed to create the impossible – like the award-winning IRID® lenses and Piuma, the lightest sunglasses in the world in their category.
Our constant pursuit of innovation has led us to reach greater heights in 2024, securing three of the most prestigious awards in design and optics: the Red Dot Award, the German Design Award, and the Silmo d’Or.
This year, we also took a big step forward by becoming certified as a B Corp, reinforcing our commitment to social and environmental impact.

 

Ferrino, an Italian company that specializes in the production of outdoor equipment such as tents, sleeping bags and backpacks. The company was founded in Turin by Cesare Ferrino, who developed a method for making textiles waterproof – an innovation that quickly gained traction throughout Italy.
Ferrino has around 50-100 employees and is not a large multinational company, but rather a family-owned business focused on quality and innovation in outdoor equipment.
Ferrino has over 150 years of experience in the design and production of backpacks, tents, sleeping bags and other hiking and mountaineering equipment. Their equipment has been used on countless expeditions around the world and the close collaboration with climbers, cyclists and outdoor enthusiasts allows them to hear what the professionals want and then utilize the latest technology, innovative constructions and the best available materials to build their products the way we want them.

 

In 1985, Revo ushered in a new era of performance-focused sunglasses. Our story begins in 1985 with one man, optical engineer and avid skier Dr. Mitch Ruda, and one unique idea: ADAPTING SPACE-BASED TECHNOLOGY TO CREATE HIGH-PERFORMANCE EYEWEAR.
In 1985, Dr. Mitch Ruda, a NASA astrophysicist and optical engineer, was working on a project for NASA when he had a simple idea: What if we used the protective coatings that protect satellites from radiation to protect our eyes from the sun?
Dr. Ruda took the NASA-developed protective coating that protects satellite windows from space radiation and applied it to a pair of sunglasses to protect our eyes. With this revolutionary discovery, Revo was born.


Bullboxer er et nederlandsk skomerke etablert i 1980 i Waalwijk, hjertet av den nederlandske skobransjen. 
Merket kombinerer nederlandsk design med portugisisk håndverk og har et sterkt fokus på kvalitet og tradisjonelt håndverk. 
Bullboxer er kjent for sine trendy og komfortable sko som passer til en aktiv og urban livsstil
SPORTY URBAN STYLE  - MED EUROPEISK ARV

Hos Bullboxer sees sko som mer enn noe man bare har på seg – de er en del av personlig identitet og livets reise.
Fra starten har målet vært å lage sko som både ser flotte ut og forteller en historie. Hvert par kombinerer moderne design med kvalitetsmessig håndverk, laget for å skille seg ut og bygget for å vare.

 

Xero Shoes is an American footwear brand founded in 2009 by Steven Sashen and Lena Phoenix in Colorado. The brand rose to fame through the TV show Shark Tank and has grown into a global player in minimalist footwear. Xero Shoes aims to promote natural foot movement and offers shoes that allow feet to move freely and naturally, while combining comfort, durability and function. Xero Shoes combines minimalist design with advanced sole technology and a focus on natural foot health. They offer a wide range for different activities, are extremely lightweight and flexible, while also having high durability and environmentally friendly materials - a combination that few other brands can match.

Hey Dude


Hey Dude was founded in 2008 with the goal of creating shoes that combine comfort, lightness and casual style.
The brand has an Italian-American background and is known for innovative materials and manufacturing techniques that make the shoes extremely light and flexible.
Hey Dude has quickly grown to become a global favorite brand in casual shoes, with customers appreciating comfortable and modern shoes for everyday wear, travel and light outdoor activities.


Musse & Cloud is a Spanish footwear brand belonging to Grupo Yorga. The aim is to offer affordable shoes made from the finest materials, without compromising on comfort.
They were established in 2014 with a Mediterranean, curious and spontaneous spirit, inspired by the Beat generation and their lifestyle.
Most of our products are designed and manufactured in Spain, using high quality leather and great attention to detail.
Throughout the process, we are committed to continuous improvement to achieve maximum comfort in our trendy designs.


Born in the heart of Spain, OH! MY SANDALS combines craftsmanship, comfort, and Mediterranean style.
Each pair is handcrafted in Elche from premium leather, designed for women who want it all – style, comfort, and authenticity.
Founded in 2002, our journey began with the production of women’s sandals for private label companies, primarily for the Spanish market. For eight years, we refined our expertise in footwear manufacturing before taking a bold step forward.
In 2010, we launched our own brand – OH! MY SANDALS – initially focused on the Spanish market. The brand quickly gained recognition for its quality, comfort, and timeless design. Following this success, we expanded into new international markets, and by 2014, began promoting the brand globally.
Today, OH! MY SANDALS is present in over 40 countries, reaching women around the world through a strong network of agents, distributors, and direct sales channels.
Our sandals bring together timeless design and modern comfort, with soft gel insoles, breathable linings, and versatile silhouettes made for every occasion – from city days to summer nights under the stars.
Because at OH! MY SANDALS, we don’t just make shoes – we make every step count.

Would you like to join our network?

Contact us for a no-binding conversation today! 

Our Team

Our employees have broad and extensive experience from the sports- outdoor and fashion industry

Benedicte Bore

Benedicte Bore

General Manager
+47 900 12 714
Thor Lien

Thor Lien

Working Chairman
+47 959 04 567
coming soon

Team member

Agent Norden

coming soon

Team member

Agent UK